As mentioned before, EcchiCredits are awarded for participating on the site. Reacting to other user's posts, receiving reactions, posting, replying, etc. They can also be transferred between users.
Currently, the main purpose for EcchiCredits is to upgrade to Gold and Platinum Membership. They can also allow you to change your display name.
These items can be purchased from the EcchiStore which can be navigated to from the hotbar: EcchiApps>EcchiCredits>EcchiStore>EcchiStore and used from EcchiApps>EcchiCredits>EcchiStore>Inventory.
We have been looking into additional ways to utilize EcchiCredits as well, but saving up for Platinum Membership does take a while.
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Aura's post in Ecchicredits was marked as the answer